As you fight to attract to prospects and convert them into clients, it can be challenging to know which marketing moves are worth making. These days, there seems to be a billion and one marketing gimmicks and tricks out there, all of which claim to be the “best”. At some point, you may have wondered whether or not a gift would be a valuable way to get your foot in the door or win them over. In some cases, it may be just that. In others, it could be a massive waste of your time and money. In order to help you determine whether or not a gift would be worth it to convert your prospects into clients, you need to answer these questions.

How Warm Are They?

Before you spend your marketing dollars, it is important that you consider who you are going to give the gifts to. In general, sending out a gift to everyone in your database will probably cost you a fortune and lead to disappointing results. Instead, you should segment your prospects to identify those that are most likely to hire you, even if it may take them a few months to do so. Those are the people that are worth making an investment in with a strategic gift.

What ROI Can You Expect?

Just like with any marketing campaign, it is important that you put together a set of goals and reasonable expectations for the ROI of your investment. In many cases, there are statistics that can help you predict what that ROI might be. For example, direct mail campaigns frequently have a max return of about 1%. Obviously, the more expensive the gift, the more conservative you will want to be on who you give them to, in order to maximize your ROI.

What Is The Value?

When selecting the ideal gift to convert your prospects into clients, it is important that you ask yourself whether or not the gift is something they will truly value. Is it something that they will be able to get a lot of use out of? Is it something that will actually remind them of you and help you stay top of mind? The more useful and valuable the gift is, the more likely your prospects are to hire you, and refer you. In fact, if you choose a well-branded gift that they will use often, your prospects will be far more likely to refer their friends, family, and colleagues to you before they are ready to make a move themselves.