What better way to grow your real estate business than to have all of your clients telling their friends, family, and co-workers that they would be crazy not to hire you as their real estate agent?!
But if you want to turn your current, past, and future clients into raving fans, you need to make it easy for them to sing your praises.
In today’s post, we are sharing some super easy ways that you can stay top-of-mind with your sphere of influence and earn those lucrative referrals.
Give Them A Reason To Want To Refer To You
Would you want to refer your friends and family to someone that constantly dropped the ball, gave you headaches, and lied to you?
Of course not!
From the very first point of contact, you should be striving to earn your referrals. It is not uncommon for buyers and sellers to refer their friends and family before their own closing so do your best to dazzle them from day one.
Generate Regular Content That They Will Want To Share
One of the best ways to prove to your network that you care about helping them to live their best life and aren’t just hungry for a paycheck is to provide them with content. Whether it be through your own real estate blog, podcast, YouTube channel, or newsletter, content proves to your sphere that you are interested in serving their best interest and building on your relationship with them.
The result?
Most consumers report that they trust and are more willing to work with those that put out valuable content. If your content is good enough, you can bet that they will be happy to share it with others and promote you further.
Stay In Touch After The Closing
One of the worst things you can do is ignore your clients after they close. If you gave them a positive experience, be sure to stay in touch with them regularly for years to follow. Vary your methods of communication from casual calls to hand-written cards and regular digital engagement. The more often you “touch” your past clients, the better your chances are that they will hire you again and promote you to anyone they come across that needs a real estate agent.
Give Meaningful Closing Gifts That Last Forever
The best closing gifts are those that show your clients how grateful you are to them for choosing you over your competition and gives them a reason to be grateful to you on a regular basis.
They don’t need to cost you a fortune but they should be of the best quality because you want them to serve as a lifelong reminder of what you and your clients have accomplished together.
No bottle of wine or gift basket can do that for you but these customizable, branded kits can.
Don’t shortchange your clients or your chance at earning repeat business at closing; select a gift that keeps on giving to you and them for a lifetime.